Haribo Plans Major Investment in New Factory

Haribo, the renowned confectionery manufacturer, is planning to build a new, “state-of-the-art and sustainable” factory in Neuss, located in the Lower Rhine region.

While other companies are pulling out of Germany, Haribo is doubling down with plans for a significant investment: the company intends to construct a new factory on a 35-acre site in the Neuss-Holzheim industrial area. Announced on Monday evening by the company based in Grafschaft, Rhineland-Palatinate, the project is expected to involve investments totaling 300 million euros, with production set to begin in 2028.

Haribo has had a production facility for Maoam-branded sweets in Neuss since the 1980s. However, according to the company, the current facility cannot be expanded due to space limitations.

Creation of 100 New Jobs

“The existing plant will likely be replaced by the new one, which will have approximately double the capacity, after a transitional period of parallel production in 2030,” Haribo explained.

In the future, the Neuss factory will produce Haribo fruit gummies in addition to Maoam sweets. The project could potentially create up to 100 new jobs. Haribo mentioned that discussions with the city of Neuss regarding the purchase of the property are still ongoing.

“Maoam has its roots in Neuss,” stated Arndt Rüsges, who is responsible for Haribo’s operations in Germany, Austria, and Switzerland. “With the new factory, we are taking the next logical step into the future and are deliberately investing in Germany, our important home market.”

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